CVS Pharmacy recently announced a major restructuring of its stores and product offerings, with an emphasis on dietary supplements and cosmetics. CVS owns and operates over 9,700 pharmacies across the United States.
Changes to Dietary Supplements & Food Products
The company is establishing new standards for dietary supplements, including third party testing of ingredients for vitamins and supplements, as well as full product testing for certain ingredients of concern. The changes are expected to be fully implemented by 2019 and will affect over 100 supplier partners and 800 products including vitamins, supplements, weight control products, protein powders, and energy shots/powders. CVS also aims to have healthy products make up 50% of overall food offerings.
Changes to Cosmetic Products
CVS is also making changes to their own personal care and cosmetics brands. By the end of 2019, ingredients that consumers perceive as harmful will be removed from formulations. These include parabens, phthalates, and some formaldehyde donors. The company already makes a list of ingredients classified as “restricted chemicals” under The California Safe Cosmetics Act and Prop 65 available on its website. The change follows similar action earlier this year by Target and Whole Foods.
Other changes in the personal care products space include an expanded selection of sleep aid products, professional salon cosmetics, K-Beauty products, dermatologist tested skin care brands, as well as natural and organic baby products. The store makeover is a proactive move to put the retailer in line with consumer demand for better-for-you, trend-forward, and prestige products.
If you have any questions, please feel free to contact Focal Point Research Inc. We are industry leading North American Dietary Supplement and Cosmetic Regulatory Consultants that you can trust to help guide your company in the right direction.