The Environmental Working Group (EWG) has become a highly influential non-governmental organization (NGO) pertaining to cosmetic safety. They have recently published their annual report on the effectiveness and safety of sunscreens. In its findings, EWG stated that 80% of the 1700 sunscreens evaluated were found to “contain harmful ingredients or offer inadequate protection against dangerous ultraviolet radiation or both”. The report criticized ingredients like oxybenzone and retinyl palmitate. Industry associations have defended current sunscreen formulations and have identified the EWG’s guide as ill-informed and providing misinformation. A growing concern within the industry is the possibility that these types of reports may cause consumers to boycott sunscreens altogether, leading to dangerous exposure to ultraviolet radiation. It’s important to note that the EWG sunscreen guide has been shared over 200,000 on Facebook.