On November 3rd, the Quebec government announced that on November 24th of this year new changes will be applied to the Quebec signage laws. Quebec businesses are now required to add French words to their non-French trademarks on outdoor signage. The added French words can be a description of the product or service, or can be a slogan. An example grocery store called Costless could have the added French signage “L’épicerie bon marcheé” which translates to cheap grocery store. The goal of the signage change is to have an adequate French presence at every business in Quebec.
The added French will not be required to be bigger than the non-French trademark name, but the new French signage will be required to be well lit at night. Businesses with names as the trademarks like Tim Hortons will not be required to add the French signage.
All new outdoor signage installed after November 24 2016 will have to comply with the new regulation, and existing businesses have a three-year grace period to comply. Examples of existing businesses would be Best Buy, Canadian Tire, and Costco. There are no changes to consumer product labeling or packaging. If you have any questions, please feel free to contact Focal Point Research. We are industry leading Drug and Cosmetic Regulatory Consultants that you can trust to help guide your company in the right direction.
The French guide can be read here.