The makeup and personal care industry is increasingly becoming inclusive to suit enthusiasts of all ethnicities, and beliefs. This can be seen by the rise in popularity of halal makeup. This trend a result of the growth of the economies of Middle Eastern countries which has a large Muslim population.
Halal-certified products must not contain alcohol, animal fats, be tested on animals, have ingredients derived from pigs, nor animals that have been slaughtered in a non-halal manner. Ingredients that present challenges for Halal consumers, are: collagen, hyaluronic acid, carmine sodium, cochineal and glycerin – all of which are or can be derived from animals. In addition to the standards on the ingredients used, the halal certification will also look into the manufacturing facility as well as the packaging, tools and utensils involved.
Halal makeup has grown worldwide and has been chosen by many Muslim consumers as well as non-Muslim customers who are conscious of ingredients derived from animal sources. And as a result, many companies are interested in producing halal cosmetics to market its benefits to the natural and organic healthy living sector.
Although this rise of halal cosmetics brings new choices to ethically conscious consumers, the number of regional certifications required to not only allow the sale of the cosmetics but also to obtain its halal claim varies from country to country. It is found that in Asian countries, obtaining halal certification can take an extensive process of a minimum of 5 months. As a result, is it difficult for any brand – big or small – to gain certification quickly. However, for some, the benefits and consumer loyalty to gain can outweigh the struggles.