Focal Point Research is proud to announce the launch of its new lecture series. We have developed these lectures to help entrepreneurs, product developers, marketers and others involved with the launch of new products. These lectures will be of most use to those working in consumer products, cosmetics and beauty products, OTC drugs, medical devices and nutritional supplements, but at least some of our lectures will have application to anyone interested in bringing new products to market.
We developed these lectures after decades of helping countless individuals and corporations develop and launch their products. This process is difficult, expensive and often frustrating. However it can be incredibly rewarding and profitable if done properly. Sadly, the road to a new product can be filled with detours, roadblocks and a few disasters. Our aim is to help minimize the pain and maximize the gain.
The lectures will be delivered by our President and CEO Rob Fichtner who is a career scientist, product developer and much sought after speaker. Rob spent almost 20 years at Procter & Gamble where he served as a research scientist, process engineer and R&D Manager, working in both Canada and the United States. Since leaving P&G, Rob has been a consultant to hundreds of corporations around the world, has served as an expert witness in litigation, given countless lectures and has served as a professor at Canada’s Seneca College in their faculty of Biology and Applied Chemistry.
Our introductory lecture series includes:
- The Fundamentals of Developing and Launching New Products
- Cosmetic Regulations in Canada in the United States
- Good Manufacturing Practices-applications to cosmetics, OTC Drugs and Natural Health Products
- The Basics of Cosmetic Chemistry – Emulsions
- The Basics of Cosmetic Chemistry – Surfactants
Lecture 1 will be given on November 29 at 1PM EST. The remaining lectures will be offered starting in January 2018. The full schedule will follow. If you miss them, no worries. They will be available pre-recorded on our website.
Our first lecture, entitled “The Fundamentals of Developing and Launching New Products” is meant for entrepreneurs, product developers and marketers who want to improve the chances of success of their new product launch. Based on more than 35 years’ experience, we will share with you some of the basics such as:
- How to create prototypes and test them
- How to deal with regulatory barriers
- Safety issues and product complaints
- Cost implications of your new product
- How to scale up manufacturing
- What is the value of the patent?
….. And many other ideas vital to the successful development and launch of new products. I hope you can join us. You can join us live on November 29, or purchase the lecture at any time in the future. Click here to register for the live webinar.
We want to hear from you. Let us know if you attend one of our lectures and have comments. Let us know if there are lectures that you would like us to do. Our goal is to make a very cost-effective and very practical lecture series to help everyone involved in the development and launch of new products and anyone involved in innovation. If you are interested, you can sign up for our newsletter, or follow us on Twitter, LinkedIn or Facebook. We hope you enjoy our lectures and that they are useful to you. Happy innovating!